{"id":4683,"date":"2025-12-17T16:26:01","date_gmt":"2025-12-17T21:26:01","guid":{"rendered":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/?p=4683"},"modified":"2025-12-17T16:28:11","modified_gmt":"2025-12-17T21:28:11","slug":"meeting-the-needs-of-every-generation-how-amalgamated-life-helps-employers-customize-voluntary-benefits","status":"publish","type":"post","link":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/meeting-the-needs-of-every-generation-how-amalgamated-life-helps-employers-customize-voluntary-benefits\/","title":{"rendered":"Meeting the Needs of Every Generation: How Amalgamated Life Helps Employers Customize Voluntary Benefits"},"content":{"rendered":"

Today\u2019s workforce is more diverse than ever, spanning four generations with distinct needs, values, and communication styles. From Gen Z to Baby Boomers, employees are looking for benefits that reflect their life stage and personal priorities. A recent article from Employee Benefit News<\/em><\/a> explores how employers can tailor voluntary benefits to meet these generational differences and why doing so is essential for engagement and retention.<\/p>\n

At Amalgamated Life Insurance Company, we understand that voluntary benefits are not just optional extras. They are essential tools that help employees manage financial stress, protect their families and plan for the future. Our insurance solutions are designed to be flexible, cost effective and relevant to employees at every stage of life.<\/p>\n

Younger employees, especially Gen Z and Millennials, are digital natives who prefer to learn about benefits through short videos, mobile apps, and interactive tools. Many turn to platforms like TikTok and YouTube for financial advice, which can lead to misinformation. Employers, unions, and fund administrators have an opportunity to step in with accurate, engaging content that explains how their benefits work.<\/p>\n

Healthcare is a top concern across all generations, but younger employees are especially worried about unexpected medical expenses. According to the recent Employee Benefit News article, 89% of Gen Z and Millennials fear that a medical emergency could derail their financial goals. Voluntary benefits like critical illness and accident insurance can provide a safety net during these uncertain times. Our critical illness offering provides lump-sum payments to help cover out-of-pocket costs, while our accident insurance offers financial support when employees need it most.<\/p>\n

Older generations, including Gen X and Baby Boomers, tend to prioritize long-term financial security. They are more focused on retirement planning, long-term care, and traditional health coverage. These employees value benefits that support caregiving responsibilities and help them prepare for the future. To meet these needs, Amalgamated Life offers life insurance, disability, and accidental death & dismemberment coverage that provide peace of mind.<\/p>\n

One of the key takeaways from the Employee Benefit News article is that benefit education must be as diverse as the workforce itself. Employers should use surveys, focus groups and employee resource groups to understand what each generation values. Then, they can tailor their messaging and delivery methods accordingly.<\/p>\n

Amalgamated Life partners with employers, unions, and fund administrators to implement these strategies. We provide consultation services that help HR teams assess employee needs, design targeted benefit packages and communicate them effectively. Whether it\u2019s through digital platforms for Gen Z or in-person sessions for Baby Boomers, we ensure that every employee feels seen and supported.<\/p>\n

Tailoring voluntary benefits is not just about offering more options. It\u2019s about offering the right options in the right way. By investing in personalized education and diverse benefit offerings, employers can create a workplace culture that values every generation.<\/p>\n

At Amalgamated Life, we are proud to help employers, unions, and fund administrators build benefit programs that reflect the real-life needs of their members. Our commitment to flexibility, education and service ensures that every employee, no matter their age, has access to the protection and support they deserve. Learn more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Today\u2019s workforce is more diverse than ever, spanning four generations with distinct needs, values, and communication styles. From Gen Z to Baby Boomers, employees are looking for benefits that reflect their life stage and personal priorities. A recent article from Employee Benefit News explores how employers can tailor voluntary benefits to meet these generational differences… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4683","post","type-post","status-publish","format-standard","hentry","category-blogs"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/posts\/4683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/comments?post=4683"}],"version-history":[{"count":2,"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/posts\/4683\/revisions"}],"predecessor-version":[{"id":4699,"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/posts\/4683\/revisions\/4699"}],"wp:attachment":[{"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/media?parent=4683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/categories?post=4683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amalgamatedbenefits.com\/amalgamated-life\/wp-json\/wp\/v2\/tags?post=4683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}